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July 18, 2007
Release: #0714
News Release
For Immediate Release
CCCAA Announces New Partnership
with Penn Racquet Sports
Sacramento, CA . . . The California Community College
Athletic Association (CCCAA) today announced a new partnership with
Penn Racquet Sports. Penn has been named the official tennis ball of
the CCCAA and California community college tennis through the year 2010.
Penn will provide the ATP Tennis Ball as the official ball to the
CCCAA regional and state tennis championship tournaments for the next
three years.
"We're excited about the opportunity to support the CCCAA. We've
been affiliated with the best events and players in the game for years,
so this is a natural fit," said Greg Mason, Senior Director of Sales
for Penn Racquet Sports.
The CCCAA hosts forty-eight (48) women's tennis teams and forty-four
(44) men's tennis teams in eight (8) conferences throughout California.
Under the terms of the agreement, Penn is entitled to print and venue
advertising at the COA regional and state tennis championships, and
year-round exposure through a variety of additional cause-related marketing
efforts.
"The CCCAA is truly pleased to welcome Penn to our family of supporters
and partners," said COA Executive Director Carlyle Carter. "Penn's high
quality ball and dedication to customer service and the needs of today's
tennis athlete were instrumental in the CCCAA's decision to partner
with this fine company."
